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MAGMA Fitness operates MAGMA Keyword Research for internal keyword research and website content planning.
The tool sends research keywords and targeting settings to Google Ads and retrieves keyword ideas and estimated historical metrics, including search volumes, advertising competition and available bid estimates. We use these results to understand search demand and improve the usefulness of our website content.
The Google Ads connection has Read-only account access, which can permit viewing campaign and billing information. This tool’s implemented research functions request keyword ideas and historical metrics; they do not request campaign or billing reports or make account changes.
Research requests and results are saved in local project files. Authentication credentials are kept separately in a restricted local folder excluded from version control. Access is limited to authorized operators and authorized service providers assisting with this research.
Google processes the requests sent to its API. Research results may be reviewed using authorized content and analysis tools. We do not sell Google account data or publish authentication credentials. Access to the connected Google Ads account is not available to website visitors.
The current tool retains research files until MAGMA removes them; it has no automatic retention schedule. MAGMA can delete local research files and revoke the service account’s Google Ads access. Contact us about access, retention or removal of research data.
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